Report on Total Quality Management
Introduction
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Benchmarking is essential to effectively measure business performance and the overall management of the organization. Seen as a tool to develop plans to improve physical activities.
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This report is based on the understanding of different aspects related to McDonald's and overall quality management of commercial organizations (AlTarawneh, 2014). It is one of the largest fast food supplier companies in the UK, serving 1 million people.
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In this sense, the importance of benchmarking can be determined to obtain complete management of companies. Include this, and understand the different processes associated with 's implementation of benchmarking practices.
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Including this, this research can be used to determine the organization's benchmark for KFC. In addition, people admitted the difficulties of feeding practices (AlTarawneh, 2014). At the same time, the student is capable of learning solutions to overcome the problems that arise, thus obtaining a total quality management of firm efficiently.
1. Benchmarking
Definition of Bench-marking
Benchmarking is a measurement tool that can help measure the organization's policies, programs, and products against established standards. Comparing key operational indicators with another competing brand is a physical practice. Scientific management theory is a great concept of that helps to analyze the economic efficiency and labor productivity of an organization. In this way, companies such as McDonald's can establish benchmarks by comparing their performance with industry performance..
Reasons of Bench-marking
Both small and large organizations aim to generate more profits and stay in business for a longer period of time. There are several reasons for the benchmark:
- Improve productivity is one of the main reason of bench-marking in the
- For maintaining the relationship with clients is another reason for bench marking in the cited firm (Al-Tarawneh, 2014.)
- Responding to gaps is another reason to use this concept in an organization . So that management can strategize to fill gaps and improve its quality and performance (ElWardani) & Luyanage, 2015)
- To gain competitive advantage for increasing sustainability is another reason for bench-marking.
- Since KFC is McDonalds' biggest competitor, the company compared its products and services with KFC and tried to meet the standards. McDonalds focuses more on healthy food and quick service while KFC focuses more on testing and needs of consumers. KFC offers a wide variety of chicken foods to its users while McDonalds focuses on burgers and limited food items (ElWardani & Luyanage, 2015). KFC service is quick but product is expensive, compared to McDonalds products compared with low price. KFC does not offer home delivery to consumers, but McDonalds offers this opportunity to its customers. So in this regard, McDonalds needs to raise its standards and needs to offer a wide range of products to consumers so that they are attracted to the brand.
Benchmarking is considered the best tool to measure business performance out of a total of quality management tools that impact the overall development of the organization. However, as part of this process, the strategic management of the entity, including the financial position , the production and distribution system, various kinds of ideas are generated for better and better service efficiency by McDonalds (Larkin, 2015). Thus, under good management, different aspects and effective tools of the organization are identified. It is useful for increasing customer satisfaction affecting the productivity and profitability of the unit. As a result, systematically manage business activities and & nbsp; environment & nbsp; the positivity of entity was reached. Additionally, a benchmarking tool to measure customer satisfaction and cost per unit of measure and product cycle time per unit of measure. Therefore, total quality management related to the whole enterprise is considered through these measures (Larkin, 2015). The importance of benchmarks can be described as follows:
Focuses on best practice to recognize next practices:- Benchmarking is interrelated with total quality management of McDonalds.
Useful for the continuous development of the organization: The correct implementation of business activities is achieved and has an impact on the stable development of the company . It is related to the economic structure and operations. overall business to improve efficiency (Dale, 2015 .). Therefore, the benchmark is considered to be useful for the rapid growth, affecting the productivity and profitability of McDonalds.
Maintains competitive edge:- The physical positions of specific companies are determined using a benchmarking tool. To make room for the market , competition is maintained for long-term sustainability (Dale,, 2015.). Thus, it builds strength to face competition by realizing position in the market with regard to customer satisfaction and employee performance. Including this, the value of the product and the company's market position are effectively recognized through this competitive advantage .
Concentrates on performance measurement:- For analysing employees and business performance benchmarking plays crucial role that impacts on overall business operations. As per performance measurement, different ideas are generated for improving efficiencies. However, adequate organizational structure of McDonald’s is created to implement business activities of retail sector organization(Mehta, & et., 2014)
Reasons for benchmarking:- TAs such, benchmarking has important implications for analyzing business performance and actual business operations. It is useful for to compare the activities of an organization with its competing entity. As a result, different ideas are generated to expand the unit as well as increase its effectiveness. It is very helpful to achieve a high level of customer satisfaction .
2. Implementation
Prerequisites required to benchmark
McDonalds needs to research the market and analyze the needs of consumers, so it needs to change its products. In addition, the company cited should analyze the strategies of KYC so that according to their plan they can identify its strategies to achieve high profits (Mehta, & et., 2014) McDonald's focuses on Management theory is science and deals with empiricism, work ethics, elimination of waste , standardization. He runs his business in such a way that he can meet standards and can sustain himself in a competitive world. It provides training to its employees so that they can familiarize themselves with the new standards and do their jobs accordingly. It applies new technologies so that the company can improve efficiency levels .
Methods of implementation
Benchmarking practices can be implemented by proceeding following steps:-
Preparation and planning:- First of all, it is necessary to prepare and plan to effectively measure the position of the entity (Talib, 2013) Through this process , the physical position of the company and various strategies are standardized. organizations. The need for a benchmark and its implications was obtained concerning the methods to be followed to carry out project .
Data collection:- After identifying the needs and characteristics of the benchmark, data were collected regarding the McDonalds business performance measure (Talib, 2013). In this regard, different methods are used for benchmarking and appropriate systems are recognized for gathering information. As a result, data collection is related to choosing an appropriate solution and effective techniques are implemented to bring efficiency to the organization (Klee & Westgard, , 2014)..
Data analysis:- The interpretation of information collected is made through this system. It is important before implementing action plan to recognize planning procedures and to prepare systematic steps to achieve effectiveness. Consistent with this, it presents the strengths and weaknesses of the value-supporting standards . However, the McDonalds director recognizes the company's performance and prepares a plan to create a bridge to achieve the set goals. It generates different ideas for better performance and executes efficient business activities. Thus, the actual structural framework and business performance are identified through this step for competitive advantage (Klee & Westgard, 2014).
Reporting:- As part of this process, relevant data is recorded and reported by to present a clear and easy way to achieve performance. As a result, accurate data is systematically reported, with an impact on future business (Nicholas, 2016). It plays an effective role in understanding different practices and improving facility operational efficiency. related to increasing the efficiency of McDonalds in order to balance the business .
Learning from best practices:- In this process, for mutual benefit top performing entities share their best practices (Nicholas, 2016). Therefore, choosing the most appropriate practice remains helpful for benchmarking. It is required for bench markers to establish best practices for effectiveness of McDonalds.
Planning and developing action plans:- It is invaluable for the preparation of strategies and the implementation to increase efficiency and improve the quality of service of the company. It benefits every organization and every individual to improve efficiency and improve performance to a high level. It is useful for to find a balance between benchmarks and companies (Khanam, 2016)/span>
Institutionalizing learning:- In this process, value and position of benchmarking is obtained. Therefore, positive and negative both aspects are emerged for measuring company’s performance regarding providing overall business activities. However, effective institutionalizing learning is determined for improvement and learning different things (Khanam, 2016). It influences McDonald’s business activities and various learning styles for improving working efficiencies of employees as well gaining high level of customer satisfaction towards goods and services provided by entity.
It affects the overall business activities related to business strategy and competition to maintain its position in the market. In this regard, step-by-step different processes are followed for the strategic and effective management of the enterprise at a high level (Macdonald. 2016). In addition, it is useful for creating a positive environment and improving competitive strategies for entering the market. Including this, various tools and techniques are gathered to select the best quality services that best suit your business. In line with this, an effective organizational structure is created to represent the strengths and weaknesses of the unit, so that proper benchmarking and truth of ideas are generated to improve efficiency and take advantage of competitive advantage effectively. (Talib F. , two thousand thirteen.). It is therefore determined that applying benchmarking steps in the systematic process leads to increased efficiency and increased demand. With this, the systematic process leads to competitive strategies and has an impact on its market position. As a result, different opinions are presented regarding the coordination of employees and customers, consumer satisfaction has an impact on the productivity and profitability of the company. In in this regard, the systematic management of all business activities is presented considering total quality management. As a result, organizational structure-forming aggregates are captured through this process, affecting benchmark and business performance both in monetary and non-economic terms (Macdonals. 2016). It is recognized that the company's business and competitive strategies can be achieved through this system of processes (Talib, 2013).
Challenges face by organization in bench-marking
As if the company did not have the right knowledge and skills would not be able to carry out the benchmarking process. It was the biggest challenge for the company that banned them in the process. It increases the cost of McDonalds , which is the challenge for the company cited. Because to meet the cited standards, the company will have to invest a lot in training and the implementation of new technologies (Talib F., 2013. ). Apart from this , the loss of uniqueness is another challenge for the company because to meet the standards it will have to modify its products which could damage its uniqueness . Maybe loyal customers don't like modified McDonalds products. The management of company mentioned is very difficult to make employees understand the new process, they resist the changes of so it can also make it difficult for the organization.
3. Recommendation
The report is presented that benchmarking improves efficiency in business operations. However, it is necessary to understand its various aspects in relation to different aspects of business operations of the organizational structure. In this regard, it is necessary to focus on the whole chain of businesses associated with environments and the market position of the unit to achieve long term sustainability in the market. However, total quality management including business results and the various services provided by the organization are analyzed to provide different ideas to increase the market position and efficiency of unit to a high level. Therefore, preparation of business planning strategies and processes is necessary for business and competitive strategies. As a result, the actual performance of a business is measured through this process for marketing, finance, and growth in different industries. Thus, a total of quality management related to the alignment of the functions of the whole company can achieve such effects on the market position of the company and system on the production and distribution of merchandise. As a result, it recognizes business activities as useful for implementation and improves efficiency for long-term effectiveness of the large-scale organization.
While benchmarking is good enough for an organization's performance, there are some issues that affect its management. In this regard, it is determined that the overall management of the business is risks to maintaining a good reputation in the market. However, the non-systematic transaction of goods is determined to achieve the set goals and improve the service quality of the business. Even this, maintaining customer satisfaction with the goods and services provided by the company is still risky (Talib F. , 2013. ). In addition, employee performance generates feelings of understanding which are perceived as a difficult task for the organization to achieve its goals . Additionally, measurement of business performance is sometimes seen as incorrect, affecting the organization. all of the business and operations of McDonalds. In addition, the implementation of benchmarking faces many issues related to inaccurate data or information and volatile market structure . It impacts the business environment and other services. It includes customer satisfaction, the balance of goods production and distribution systems, employee performance, and a number of tools that influence management and various business operations. Along with that, it has also been determined that changes in external environmental factors or uncertain changes have an impact on the business environment and strategy (Dale,, 2015.)
According to the critical review, obstacles have arisen at McDonalds regarding Benchmark , including internal focus, unrealistic timelines, poor team roster, incorrect emphasis, and more. In this respect, different issues were identified as disturbing the environment of the unit. Eg; lack of coordination of team members to achieve efficiency and unsystematic management of business activities. However, an inappropriate period of time and an ineffective team structure were identified as working against the effectiveness of the organization.
- McDonalds shouldtrain its staff members and can give rewards to them by this way they will not resist the changes and will support the firm in modifying operations.
- As due to implementation of technologies cost of the company increases, so for recovering the cost cited firm can use effective marketing strategies that can attract more customers towards the brand. It will enhance sales of the organization and revenues will get increased.
- McDonalds should adopt such standards which cannot harm its originality, it just improve quality. It should focus on consumers’ needs and desires so that people like its new products as well.
- McDonaldsshould track trends and shifts so that it can modify its fries, meat and patties according to market trends. Cited firm can fast its services so that waiting time can be minimized.
- McDonaldsshould use bar charts for comparing budget so that sales figures can be estimated. Run chart is another option that can be used by the cited firm that can help in comparing the budget against sales. That would help in matching with the standard and it will give competitive advantage to the organization.
Conclusion
The report concludes that benchmarking is a measurement tool for to identify an organization's business. It deals with overall quality management and overall business operations of the company. In this regard, various factors for benchmarking and improving McDonald's efficiency tools were identified. In addition, the methods of benchmarking and its important role for efficient business are also taken into account. However, links of the benchmark to 's overall company performance were identified. In addition, issues that arise in the workplace with respect to the benchmark and solutions to address these are presented. In this regard, the use of the measure of competitive advantage and representation of market position is achieved. Along with this, a precise summary regarding the role of benchmarking in the performance of an accredited organization. Total quality management and presentation of comprehensive development tools for maximum customer satisfaction and employee productivity “Coordination for business performance is determined determined by this study. Thus, an overall benchmark of on the importance and key role in measuring corporate performance and increases in quality services of the business are presented.
References
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Dale, B., 2015.Total quality management. John Wiley & Sons, Ltd.
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Comparison of comparative practices for composite engineering assets in Elwatani, R. and Liyanage, J.P 2015. Studies on oil and gas production companies. 44 of 4 July, the World Congress Procedure is intended for the management of engineering assets. 89 (5). pp.207216. .
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Talib, F., Rahman, Z. and Akhtar, A., 2013. An instrument for measuring the key practices of total quality management in ICT industry: an empirical study in India.Service Business.7(2). pp.275-306.
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Klee, G.G. and Westgard, J.O., 2014. 7 Quality Management.Tietz Fundamentals of Clinical Chemistry and Molecular Diagnostics. 890(6). pp.90.
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Nicholas, J., 2016. Hoshin kanri and Critical Success Factors in Quality Management and Lean Manufacturing. & Business