Social and​ Cultural Factors

Introduction

Service of a company is influence by various social and cultural factor of an organization and country (Bolt, 2013). Here according to case Mary face various issues when she use cab services of Better Transportation Company (BTC). Below is discussion of issues and problems face by Mary.

Main Body

A. What specific social and cultural factors must be considered in your client’s case that might affect her use of transportation services

There are various factors which affect transportation services of a client, some major of them are in context of Mary situation is describe below-

Income: Mary’s financial condition is not very strong that she book alternative transport because respective company charge cancellation fee and other cab service provider are expensive as compare to BTC.

Irresponsible behaviour of Drivers: Mary face major issues due to behaviours of drivers. This is so due to driver come late for pickup, sometime they forgot her and man y other.